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PRESS RELEASE
For Immediate Release

Pompano Beach, Alkmaar, March 12, 2008

REXAM FOAMERS POWER MOMSPIT® NO-RINSE CLEANSER

Rexam’s mechanical, finger-pump technology enhances appeal of new kid-cleaner, for families on-the-go...

Rexam instant-foam dispensing technology was chosen by MomSpit® co-founders Kim Dixon and Lucie Hunter for their sassy line of MomSpit no-rinse cleansers, used by on-the-go parents to clean little hands and faces.

Powered by the Rexam Airspray M3 and F2 mechanical finger-pumps (for the two-ounce and seven-ounce sizes, respectively), the innovative, three-scent line with the high-fun factor has quickly attracted leading bricks-and-mortar and online accounts, and has become the darling of Mom Bloggers – and parents – around the world.

Rexam provides innovative packaging solutions for the world’s most famous power-brands, as well as for aggressive, start-up entrepreneurs. The firm offers the world’s widest range of instant-foam dispensers. These are computer-engineered mechanisms with sophisticated, proven technology that allow a precise mixture of liquid and air to create rich, creamy foam, reliably and easily.

“No matter how big you are, new product success in today’s marketplace depends upon an exciting, creative, offering that captures consumers’ attention and meets a real need,” said MomSpit co-founder Lucie Hunter. “These foamers are an integral part of MomSpit cleansers’ appeal. They are fun to use, look great – in the purse or on the kitchen counter – work flawlessly and deliver with outstanding quality and efficiency.

“With Rexam, we’re creating buzz for our no-rinse cleansers that work like magic, smell like heaven and clean like soap and water – without the sink,” Hunter said.

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About Rexam Personal Care Division



Formed in 2007, the Rexam Personal Care Division is a leading supplier of advanced packaging solutions with unsurpassed global capabilities that attract the world’s most innovative, demanding and respected fragrance, beauty, personal care and home product manufacturers. It is one of three business units that share powerful product commonalities under the Rexam Plastic Packaging umbrella.

The Rexam Personal Care Division offers its customers enhanced one-stop supplier capability and industry-leading customer service and product innovation capability. The Division consists of Dispensing Systems, Make Up and Home & Personal Care. Internal efficiencies are enhanced through sharing of company assets, resources, technologies and best practices.

Dispensing Systems is among the market leaders in fragrance pumps, lotion pumps and cosmetic closures, and is the industry leader in samplers and one-touch, mechanical foam dispensers. Make Up leads the world in lipstick packaging and is second in make up cases. Home & Personal Care is the leading producer of custom and high-volume products, with special expertise in innovative package design and engineering, multi-shot molding, in-mold labeling and a full range of value-added capabilities for the global custom injection molding business.

The Rexam Personal Care Division’s customers includes signature brands such as P&G, L’Oreal, YSL, LVMH, Unilever and many others, throughout the Americas, Europe and Asia. It is a powerful worldwide provider of packaging solutions that builds brands and delivers enhanced bottom lines in the process.


About Rexam
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Following the acquisition of O-I Plastics, Rexam’s sales from ongoing operations are approximately £3.7 billion. We employ some 23,500 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information on Rexam, visit www.rexam.com


Contact:
Rexam Dispensing Systems
Martin Kleinman, PR consultant: +1-718-398 4009

www.rexamairspray.com
www.rexam.com


About MomSpit®
MomSpit designs and develops creatively clean and user-friendly skincare products with passion and joy. Inspired by the original, MomSpit no-rinse cleansers add quality, convenience and sheer enjoyment to life's daily activities. They work like magic, smell like heaven and clean like soap and water without the sink. The 2oz MomSpit Mini goes everywhere and fits in small spaces, and the 7oz MomSpit Countertop sits pretty in all the right places. For more information, please visit www.MomSpit.com or call us at 651-336-3010. We're all about good, clean fun. MomSpit products are designed and manufactured in the USA and are not tested on animals.

For more information please contact:

MomSpit
T. 651.336.3010
E.





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